Teachers Pay Teachers (TPT) is an online marketplace that supports educators with the resources they need to teach successfully in today’s constantly changing education landscape. TPT features the world’s largest catalog of educator-created learning content — aka the TPT Marketplace — and tools for digital instruction, Easel by TPT.
Every TPT resource is created by a teacher, allowing other teachers to “tap into the wisdom and experience of other educators.” As a result, students receive “engaging and standards-aligned instruction that’s tailored to their skill levels and interests.”
New York City public school teacher Paul Edelman created Teachers Pay Teachers in 2006 when he noticed that his students learned best when he incorporated teaching ideas in his classroom that came from his colleagues. He realized that when teachers share their work and wisdom, it can have a major positive impact on education at large. That’s when he decided to build a website where educators around the world could share their ideas and resources.
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Both free products and paid products are available on the platform. They include Clip Art, classroom posters, color by numbers sheets, Google slide templates, worksheets, activity books, test questions, book reviews and questions, and much, much more.
Joining TPT is free. Those who sign up have immediate access to over 3 million resources — many of which are completely free to download.
TPT describes itself as “a community of millions of educators who come together to share their work, insights, and inspiration with one another.”
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It is the first and largest open marketplace where teachers can share, buy, or sell original education resources in various digital and downloadable formats — and that means there is good money to be made.
The Top sellers on Teachers Pay Teachers make up to $1, 000, 000. But on average, most people make $300-1000 a month.Depending on what you are selling and how many of your own resources that you have for sale in your TPT store, you could earn as much as $1000 per month or more.
There are numerous factors to consider when it comes to potential earnings. But there is definitely opportunity on the TPT platform to make extra monthly cash — and even passive income.
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To get a head start in understanding how to make money on Teachers Pay Teachers, there are some important steps you must take.
Before you get started selling, you can make teacher resources to sell on Teachers Pay Teachers using any computer program you choose. However, most sellers use Microsoft PowerPoint because it is easy to learn and use. Other options that sellers use are Google Slides (many limitations) and Photoshop (steep learning curve).
What’s important when choosing your product creation program is that you find something you are comfortable with. This is how you are creating your products to sell, making it the most important tool needed for your business.
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Before you start selling on Teachers Pay Teachers, you should first determine the amount of time you are willing to invest. In the beginning, there is a learning curve that will be time-consuming.
Many teacher sellers put in a lot of time and effort into their lesson plans before they start making extra money. Just like with any business, there is a time and money investment on the front end that can eventually payoff.
When you are trying to increase your income as a teacher, chances are your time is already limited. You should ask yourself a few questions before you get started selling, so you don’t set yourself up for disappointment.
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Your customer avatar is a business concept that helps you identify your customer base. Who your products are for? Who will be buying your lesson plans and activities? Basically, your customer avatar is a fictional representation of your perfect buyer.
Take a moment to think about who would be scrolling through their phone looking for resources online to help with “that class.” When you have a clear image of who your customer is, you can use that customer avatar to understand what motivates and influences them to buy your resources instead of a competitor’s.
A clear, focused customer avatar is a great tool that can help you fine tune the TPT resources you are creating, as well as your marketing efforts. It will also help you figure out why some of your items in the TPT store are selling like crazy. While other classroom materials — that you know are equally awesome — don’t take off.
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For marketing purposes, a customer avatar can help you focus your efforts to the areas where you know that your ideal customer will likely see them.
When creating your teachers store on TPT, branding must be considered. The first step is to come up with a good name and logo.
A fun store name can make your products instantly recognizable on the platform, but definitely put some thought into it. Could you continue to use the name if you switched subjects or grade levels? Is the name already being used? Is it too trendy or cutesy? Your store name should be something you are happy with for the foreseeable future.
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You can choose to list products under your own name, which is a method that many teacher sellers swear by. This is because your potential customers know you are a real person, and that can inspire buyer confidence and loyalty.
However, using your own name also means that anyone searching the internet can find out that you have your own TPT store. Many teachers aren’t ready for their school districts, colleagues, or students’ parents to know they have a side hustle on Teachers Pay Teachers.
When deciding what to create for your first product to sell in your Teachers Pay Teachers store, start with what you know and love. Starting with the age groups and subjects that you really enjoy will help you narrow down your focus, so you can consider what to create and sell in your TPT shop.
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It may seem obvious, but if you hate calculus then you shouldn’t be selling calculus products in your store. On the other hand, if you have degrees and formal training in teaching grade school-level English, grammar, and reading, then the bulk of your products should focus on those subjects and that age group.
Starting out with products that are focused on your passion and the age group that you enjoy teaching is a great strategy for launching your TPT store and getting involved in the TPT community.
As you learn the ins and outs of being a TPT seller and figure out the right direction to go in for your store, you can design resources in that same category or expand to other subjects and age groups. You can also add resources with interactive components, gamification, and other methods for implementing your lesson plans in the classroom.
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Another thing to consider when creating products — in addition to focusing on what you know and love — is to find the gaps in the marketplace. If you need something, chances are someone else will too.
Have you ever been in the middle of planning a lesson and searching for a product that doesn’t exist? Maybe you find something that’s close, but the worksheets aren’t quite right for your students or the PowerPoint doesn’t go into enough depth or detail?
If you have ever found yourself in that situation, then you brainstormed a possible product line. If you can’t find what it is you are looking for, then fill in that gap. If you’ve been searching for it, chances are other teachers have been too.
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Use that knowledge and create a product that you can sell on Teachers Pay Teachers. This is actually how many teachers get their start on the platform.
Easel by TPT brings together educator-created resources with the digital tools that buyers are increasingly using, while keeping them on the Teachers Pay Teachers platform so that your resources are just a few-clicks away.
If you don’t have time to create new lessons or learn new tech programs, then Easel by TPT makes it easy to enhance your existing resources so that students can complete them on a device.
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Whether for live instruction, independent work, or collaboration and practice, Easel resources are seamlessly flexible and can fit into any educator’s teaching situation.
How does Easel by TPT work? First, you make your existing resources device-ready by adding interactive elements like answer boxes, images, and movable pieces. Or, you can create auto-graded formative assessments from scratch.
Next, add your Easel resources (an activity or assessment) to the product listings in your store with just a few clicks. The best part about using Easel is that any future updates are automatically added to your listing, so there is no downloading or re-uploading required.
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Once you publish, educators can easily search, discover, and use your device-ready resources. Buyers can easily make a purchase and assign the activity to their students — and it’s all done on the TPT platform.
Yes, Easel’s basic membership tier is available to all teachers for free and there is no trial period. A basic membership will always give you access to the TPT suite of digital creation tools, allow
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